To attract our audience we used a contradicting character, there are not normally main characters that are "black" typically they are "white", another way we drew the audience in is by making the OTS though different times in the main characters life, the start of the video is a young troubled boy who grows up to be a serial killer... we made the character between the ages of 10-19 years of age this will attract the teenage age market, rather than just the older audience. and example of these type of films is the 2014 boy hood movie, this movie is filmed from the boy child hood all the way up until he is an adult.
In order to attract the young female audience to watch our OTS, we chose to have muscular teenage male as one of our main characters. We done this so that the female audience will be convinced by having attraction to the male character as from research, we found that horror films without a strong good looking teenage male did not attract many female customers.
To make the video different to others, we have made the video so that is slightly different every clip. there is coloured clips, black and white clips, CCTV clips and a narrator's mouth, this makes the film seem different to any other horror film this is what will attract our target audience
In this clip we used a close up of the young character to try and unexpectedly scare the audience, we used a black and white type of technique to mix up the colours of the video to make the audience more entertained.
This is the clip where it is meant to look like CCTV we have used this type of shot to mix up the video, rather than just looking through the perspective of the camera we used this CCTV footage to make the scene more unique.
This clip is one of the few high coloured clips in the video, this is a close up of the match this focuses the audience is the match. so when the killer drops the match thy unexpectedly here the scream of the burning victim.
This clip has been added to show the audience who is narrating through the video, it puts a face to the voice and gives the video more character.